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How to Choose the Right Printing Medium?

Nowadays, printing is a very common way which been used for advertising, from outdoor advertising, indoor pictures to digital printing, digital proofing, they are all used printing technology. With the improvement of technology, the performance of the picture of ink-jet printing become very exquisite, it can reach to the effect that mix the spurious with the genuine. Compared with photography, it appears more natural, vivid.

The quality of printing is based on the ink and printing medium. Good ink can restore the color of the picture and have a good performance. Of course, choosing a right printing medium is also very important. The bad quality of printing medium cannot good reflect the color and reach the advertisement effect you want. For example, if you choose an improper printing medium, it will seriously affect the picture effect of X display rack. X display rack usually choose photographic paper, it will make the picture more bright and good-looking. It seldom use with a cloth, maybe later will use it. Improper material selections even cause damage to the printing equipment and nozzle. Printing medium including the cloth, paper and film, the use of cloth in the printing medium is growing. Today, we will discuss hoe to choose the right printing fabric.

There are many printing fabric, you need to have a general understanding to the characteristics of printing fabric before choosing. Choosing a suitable printing fabric can contribute to the perfect performance of the picture of artwork, it will let the artwork with high resolution and good bright color. Also it can extent prolong the service life of artwork.

1)Printing cloth must be matched with the ink, defining the basic products series. From the printing ink to distinguish, it can be divided into dye ink, pigment ink, eco solvent ink and solvent-based inks. The inkjet printers of dye ink and pigment inks can use with glossy printing cloth or matte waterproof printing cloth, eco-solvent ink and solvent-based inks can choose eco-solvent glossy printing cloth and solvent-based matte printing cloth.

2) Then, we need to distinguish the printing fabric from the surface effect of printing. If the artwork you need to printing should with good gloss and bright color, you can choose the glossy printing fabric or eco-solvent glossy printing fabric. If the artwork you need to print required with matte surface and soft classical color, then you can choose the matte waterproof printing cloth series or eco-solvent matte printing series. 

5th Mar 2015 canvas printing

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